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You are here: Home / Microeconomics / Misbehaving: The Making of Behavioral Economics by Richard H. Thaler

Misbehaving: The Making of Behavioral Economics by Richard H. Thaler

4.5 ⭐️, 4.3k+ ratings (Amazon)
4.2 ⭐️, 20.2k+ ratings (Goodreads)

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Click here to purchase on Amazon.


Amazon description:

“Get ready to change the way you think about economics.

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans―predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth―and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people…Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world.”


“The creative genius who invented the field of behavioral economics is also a master storyteller and a very funny man. All these talents are on display in this wonderful book.”
― Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow

“Highly enjoyable . . . dense with fascinating examples. . . . It is long past time to replace Econs with Humans, both in theory and in the practice of prediction.”
― Carol Tavris, Wall Street Journal

“Richard Thaler has been at the center of the most important revolution to happen in economics in the last thirty years. In this captivating book, he lays out the evidence for behavioral economics and explains why there was so much resistance to it. Read Misbehaving. There is no better guide to this new and exciting economics.”
― Robert J. Shiller, winner of the Nobel Prize in Economics and author of Finance and the Good Society

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Subject: MicroeconomicsType: Behavioral Economics, Microeconomic Books, Microeconomics, Misbehaving, Richard H. Thaler, Thaler

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